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Website Redesign: When and How to Revamp Your Website for Better Results

KallumArticles & Guides

Your website is the online face of your business, and it’s often the first point of contact for potential customers. A well-designed and user-friendly website can make a great first impression and help convert visitors into customers. However, over time, your website can become outdated, leading to a decline in traffic, engagement and ultimately, revenue. A website redesign can be …

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On-page SEO: How to Optimise Your Website for Search Engines

KallumArticles & Guides

In today’s digital age, having a website is essential for any business that wants to succeed. However, simply having a website is not enough. Your website needs to be optimised for search engines in order to reach a wider audience and drive traffic to your site. This is where on-page SEO comes in. In this article, we will explore what …

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How to Choose the Right Web Hosting for Your Business

KallumArticles & Guides

Choosing the right web hosting provider is a critical decision for any business owner who wants to build an online presence. With so many web hosting options available, it can be challenging to determine which provider is the best fit for your website’s needs. In this article, we will provide you with essential information and tips to help you choose …

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Website Maintenance: Why it’s Important and How to Do it Right

KallumArticles & Guides

As a business owner, you invest a lot of time, effort and money into creating a website that represents your brand and attracts potential customers. However, many businesses overlook the importance of website maintenance, which can lead to serious consequences such as security breaches, decreased website performance and loss of customer trust. In this article, we will explore why website …

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UX Design: How to Improve Your Website’s User Experience

KallumArticles & Guides

In the world of web design, one of the most important factors to consider is user experience (UX). UX design is all about creating a website that is easy to use, visually appealing, and meets the needs of its users. When done correctly, UX design can lead to higher engagement, better conversion rates, and increased customer satisfaction. In this article, …

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Content Marketing for E-Commerce: How to Create Content that Converts

KallumArticles & Guides

As an e-commerce business, one of your main goals is to drive sales. While there are many strategies to achieve this, content marketing is one of the most effective ways. By creating high-quality content that engages and educates your target audience, you can build trust, establish your brand as an authority, and drive conversions. In this article, we’ll explore how …

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WordPress Security: Tips for Protecting Your Website

KallumArticles & Guides

WordPress is a widely popular and easy-to-use platform for building websites. As a freelance web developer, I have seen many businesses choose WordPress for their websites. However, with its popularity comes the risk of security threats. In this article, I will provide some tips on how to protect your WordPress website from hackers and other security threats. Why Is WordPress …

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The Difference Between Product Manager and Technical Product Manager: Unlocking Their Roles for Web Development Success

KallumArticles & Guides

In the world of web development, effective project management is a linchpin for success. The significance of the Product Manager and Technical Product Manager roles has experienced a notable increase as businesses strive to maximise their digital presence and provide exceptional user experiences. As a freelance Technical Product Manager with a strong background in web development, I’m here to demystify …

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What is a Technical Product Manager: Unveiling the Role and How it Drives Success in Web Development

KallumArticles & Guides

As the digital landscape evolves, the role of a Technical Product Manager has become increasingly vital in the world of web development. If you are a business owner or a web development team looking to enhance your project’s efficiency and success, understanding the significance of a Technical Product Manager can be a game-changer. As a freelance Technical Product Manager with …

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Mobile-Friendly Web Design: Why it’s Important and How to Achieve It

KallumArticles & Guides

In today’s digital age, having a mobile-friendly website is crucial for the success of your business. With the majority of web traffic coming from mobile devices, it’s essential to ensure that your website is optimised for mobile use. In this article, we’ll discuss why mobile-friendly web design is so important and provide some tips on how to achieve it. Why …


Website Speed Optimisation: Why it Matters and How to Improve it

KallumArticles & Guides

As the world continues to rely more and more on the internet, website speed has become a crucial factor for businesses to consider when developing and maintaining their online presence. Slow website speeds can negatively impact user experience, search engine rankings, and ultimately, a business’s bottom line. In this article, we’ll explore why website speed optimisation matters and how you …

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Custom Online Applications: What Are They and How Will They Help My Business?

KallumArticles & Guides

In today’s fast-paced digital world, businesses need to stay ahead of the game to be successful. One way to do this is by developing custom online applications that can enhance the functionality of your website or automate business processes. But what exactly are custom online applications, and how can they help your business? What are Custom Online Applications? Custom online …