What is UX design and why is it important for a website?

Kallum

UX design is the process of enhancing the user experience of a website by improving its usability, accessibility, and visual appeal. It is important because it directly affects how users perceive and interact with a website, which can impact their satisfaction, engagement, and ultimately, their conversion rate.

How can businesses achieve a mobile-friendly website?

Kallum

Businesses can achieve a mobile-friendly website by using responsive design, optimising images and videos for mobile devices, simplifying navigation, minimizing pop-ups, using large and readable fonts, and testing their website regularly on various mobile devices. Working with me to achieve a mobile-friendly website – book a chat below.

Why is mobile-friendly web design important for businesses?

Kallum

Mobile-friendly web design is important because an increasing number of users are accessing the internet through their mobile devices. If a website is not mobile-friendly, it can result in a poor user experience and lost potential customers.

What are some best practices for using Google Analytics 4?

Kallum

Best practices for using Google Analytics 4 include setting clear goals and objectives, regularly reviewing and optimising reports, and using advanced analysis and customization features to gain deeper insights into user behavior.

How does Google Analytics 4 differ from Universal Analytics?

Kallum

Google Analytics 4 differs from Universal Analytics in several key ways, including a new event-driven data model, cross-device tracking capabilities, and more advanced machine learning and artificial intelligence features.

What are the benefits of upgrading to Google Analytics 4?

Kallum

Upgrading to Google Analytics 4 provides businesses with a more comprehensive view of their website’s performance, including deeper insights into user behaviour and more accurate attribution of conversions. It also enables more advanced analysis and customisation.