If you’re using Google Analytics to track website traffic and performance, you may have heard about the upgrade to Google Analytics 4 (GA4). This new version of Google Analytics is designed to provide more comprehensive insights into user behaviour and engagement. It comes with several significant changes that could impact how you use the platform. In this article, we’ll explore …
As a small business owner, you may be struggling to attract new customers to your website. One way to improve your website’s visibility is through a strong SEO content strategy. In this article, we’ll discuss what an SEO content strategy is, why it’s important for small businesses, and tips for success. What is an SEO Content Strategy? An SEO content …
E-commerce has become a significant industry, with billions of pounds being spent online each year. However, it’s not enough to simply have an online store. To succeed in the e-commerce world, you need to optimise your conversion rates. In this article, we’ll discuss what conversion rate optimisation is and how you can improve your e-commerce sales. What is Conversion Rate …
In today’s digital age, it’s more important than ever for businesses to stand out from the crowd and connect with their audience. One effective way to do this is through brand storytelling. In this article, we’ll discuss how brand storytelling can improve your digital marketing efforts and how you can get started. What is Brand Storytelling? Brand storytelling is the …
As a startup founder, you know the importance of reaching your target audience through marketing. However, with limited resources, it can be challenging to manage your marketing efforts while also growing your business. That’s where email marketing automation comes in. Email marketing automation is the process of sending targeted, personalised emails to your subscribers at specific times based on their …
If you’re a small business owner looking to increase your online presence and drive more traffic to your website, then you need to invest in local SEO services. Local SEO is the process of optimising your website and online presence for local search queries, which can help you rank higher in search engine results pages (SERPs) and attract more local …
As a small business owner, you know that content marketing is essential to your online success. But how do you create content that will attract your target audience? The answer lies in keyword research. Keyword research is the process of identifying the words and phrases your target audience is searching for online. By using these keywords in your content, you …
In today’s digital world, having a website is crucial for any business to establish an online presence and reach a wider audience. However, not every business has the budget to hire an expensive web development agency to create a custom website. This is where affordable freelance web development comes in. In this article, we’ll discuss the benefits of affordable freelance …
