How can I measure the ROI of my email marketing automation campaigns, and what metrics should I track?

To measure the ROI of your email marketing automation campaigns, you should track metrics like conversion rate, revenue generated, and cost per lead. You can also use tools like Google Analytics or your email marketing software’s analytics dashboard to track metrics like open rate, click-through rate, and unsubscribe rate. By analyzing these metrics over time and comparing them to your business goals, you can determine the effectiveness of your email marketing campaigns and make data-driven decisions about your marketing strategy.