Conversion Rate Optimisation is the process of optimizing a website or online store to improve the number of visitors who convert into customers or take a desired action. For e-commerce businesses, CRO can help increase sales and revenue, and ultimately lead to long-term growth.

A thorough analysis of the website’s analytics data can help identify areas of the site that are underperforming, such as pages with high bounce rates or low conversion rates. Additionally, user testing and feedback can also provide valuable insights into areas of the website that need improvement.

Some effective CRO strategies for e-commerce businesses include improving website navigation, simplifying the checkout process, optimizing product descriptions and images, and offering incentives or promotions to encourage customers to complete a purchase.

Key performance indicators (KPIs) such as conversion rate, average order value, and revenue per visitor can be used to measure the success of a CRO campaign. It’s important to establish clear goals and track progress over time to accurately measure the impact of CRO efforts.

Common mistakes to avoid include making too many changes at once, not testing changes thoroughly, not considering the user experience, and not tracking and analysing data to make data-driven decisions. It’s important to take a strategic and data-driven approach to CRO to ensure the best results.